Our Story

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So Fresh is Nigeria’s number one premium healthy food brand, that provides GO TO SHOPfresh, good, clean nutrition and promotes a healthy lifestyle.

At so fresh, we believe food should be fresh, wholesome, and close to nature as much as possible.

Hence, we create fresh, tasty, yum, organic, nutritious and healthy food choices using only 100% fresh whole fruits, vegetables, herbs, spices and wholesome ingredients always.

We are big on quality, hygiene and freshness.

Founded in 2010 as Fruitivegies Limited, So Fresh has become the prime destination for people to make clean, safe, delicious and healthy food choices.

SO FRESH is a refreshingly novel specialty retail company, that provides its clients with all their fresh fruits, vegetables and other natural produce needs at a stop.

So Fresh was conceived to provide a serene, conducive and hygienic environment for people to make safe and healthy food choices and return Nigerians back to the basics of healthy eating and living and also to provide an alternative to our open traditional markets by creating easy and convenient place for shopping.

We cater to our increasingly teeming customers and clients who are daily becoming health conscious and having a paradigm culture shift in the way they shop for food. Our passion is to meet consumers’ fruits and vegetable needs in a uniquely novel way in the Nigerian community.

So Fresh will be the prime destination for people to make clean, safe and healthy food choices.

At So Fresh, we aim to revolutionise the retail, consumption of fresh fruits, vegetables and other healthy natural food produce in Nigeria by creating a serene, conducive and hygienic environment for people to make clean, safe and healthy food choices.

Our underlying philosophy is to provide good, clean nutrition and healthy living for our customers and remain a customer-focused organization in order to create sustainable value for all our customers, employees and shareholders.

We are committed to offering the highest quality products and services.

Quality to us means ensuring the consistency of freshness, wholesomeness, hygiene, safety, tastiness, nutritive value, good appearance and nice presentation of all products we offer.

We are big on quality, hygiene, freshness and excellent customer service

  1. Selling the highest quality fresh, wholesome & healthy products.
  2. Maintaining very high standards of cleanliness, hygiene and quality management.
  3. Ensuring that our customers are highly valued and are delighted by our products and services
  4. Promoting healthy lifestyles through healthy eating education.
  5. Supporting team member’s development, satisfaction and wellbeing.
  6. Conduct our business with integrity, passion and excellence always.
  7. Continually seeking for the best means to produce outstanding results

At So Fresh we believe that sustainable success can only be achieved through a consistent and passionate adherence to a strong codes of values. Hence we focus on.

Our customers are the focus of everything that we do, therefor we ensure that our customers are highly valued and are delighted by our products and services.

At So Fresh, we support team member’s development, satisfaction and wellbeing so as to equip them mentally and physically.

We understand the needs and aspirations of our community and participate in initiatives to foster its achievement.

Our Customer Service Promise:

  • We’ll go all the way to provide a delightful, satisfying shopping experience and excellent service for you at all times.
  • We will offer superior value to you, by providing you with very high quality products & price.
  • We will meet and exceed your expectations at every of your shopping trip.